2021/22

First Proof of Concept – Retail Xperience

Our initial explorations began with a series of prototypes developed in Unity and Unreal Engine, aiming to streamline production while capturing brand storytelling with clarity and visual intent.

The first proof of concept was built in collaboration with our European partners. While it showed early potential, it also revealed opportunities for refinement—particularly in elevating realism and user experience.

2023/24

Second Proof of Concept – Fashion Xperience

The platform evolved into a fully web-based experience—accessible across browsers without sacrificing quality or detail. This second proof of concept centered on fashion, recreating real-world store environments where users could explore collections and engage with products in a fluid, immersive way.

Behind the scenes, we optimized performance and navigation, reducing data load to ensure smooth delivery with minimal upkeep.

2025

Seamless Integration, Elevated Realism

By 2025, our virtual environments reached a new level of refinement—delivering high-resolution realism with low data load and smooth browser performance.

We simplified implementation, enabling hospitality brands to integrate immersive room, spa, and property walkthroughs directly into their websites. For retail, we refined the ecommerce layer—blending storytelling with shoppable functionality for deeper engagement and higher conversion.

Fast, elegant, and low-maintenance—our spaces deliver the richness of physical presence, without the friction.